He was in the world, and though the world was made through him, the world did not recognize him.
If we think we can avoid God by pleading indifference toward Him or ignorance of Him, we're mistaken; both choices are indirect rejection. John makes this point when he states, "He was in the world, and though the world was made through him, the world did not recognize him" (John 1:10, NIV). It would be easier to imagine Ford Motor Company not recognizing Henry Ford, or Microsoft not recognizing Bill Gates, or the United States of America not recognizing George Washington than to imagine man not recognizing his Creator!
Just about everybody you and I know fails to recognize Jesus for Who He is. The majority of the world doesn't recognize Him for Who He is. The world talks of and teaches evolution as the beginning of all things. The world talks of and teaches about Jesus Christ as a good man or a well-meaning prophet or a revolutionary zealot. But the world does not recognize Jesus Christ for Who He really is: God as Man!